Founder resources
Lay your hands on proven startup tips, tools, and templates so you don’t have to recreate the wheel, you just have to roll it in the direction you want to go.
How to Create a Pricing Model for Your Startup
Learn how to set up an effective pricing model for your B2B or B2C startup.
July 1, 2022
13 min read
How to Transform Your E-commerce Data into Business Metrics
Use these SQL templates and resources to accelerate your first major data warehouse project.
May 27, 2022
9 min read
The Ultimate Go-to-Market Guide for Startups
From launches to pivots, elevate your go-to-market strategy by turning to these six tried-and-true steps.
May 3, 2021
7 min read
How to Make Influencer Marketing Work for Your Startup
Get the most out of influencer marketing with these tips and tricks, plus avoid these rookie mistakes.
March 11, 2021
8 min read
The Essential Guide to Brand Communications
When it comes to building trust, brand is everything. Here’s what you need to know about crafting a brand identity and more.
May 4, 2021
12 min read
When to Hire a Public Relations Agency for Your Startup
Is your startup ready for all that media attention? Here are the telltale signs to track.
September 8, 2021
5 min read
A 5-Step Guide to Startup Recruiting and Hiring
Here’s how creating an efficient, fair, and scalable interview process can help you recruit top talent.
August 20, 2021
12 min read
Building Diversity, Equity, and Inclusion Into Your Startup
Discover how to develop diversity, equity, and inclusion strategies that can make a difference.
May 21, 2021
8 min read
What Every Startup Should Know About Compensation
Retain your employees by creating a compensation philosophy around pay, time off, and other benefits.
May 27, 2021
8 min read
Creating a Data Strategy to Drive Better Decision-Making
A tactical approach can help you understand why you’re collecting data—and what you’ll use it for.
May 4, 2021
7 min read
A Founder’s Practical Guide to Finding Product-Market Fit
Learn best practices—and common failures—of digital product development using agile and lean methodologies.
May 26, 2021
9 min read
How to Drive Customer Acquisition with Paid, Owned & Earned Media
Measure, repeat, and scale your customer acquisition strategy with these tips and tools.
April 8, 2021
7 min read
A Startup Founder’s Guide to Customer Retention
Learn why acquiring customers is just the beginning.
May 4, 2021
10 min read
The Finance and Ops Stack for Early-Stage Startups
Get actionable advice on everything from setting up accounting software to securing office space.
May 19, 2021
9 min read
From Seed to Series A: How to Develop an Effective Fundraising Strategy
Get ready to secure Series A funding with these fundraising tips, templates, and tools.
August 20, 2021
9 min read
The Importance of Omnichannel Distribution
Understand when and where to expand your distribution, plus learn the pros and cons of selling via Amazon.
May 21, 2021
5 min read
How to Scale Your Startup Culture and Values
Explore how to establish or refine the three pillars of your company culture: mission, vision, and values.
May 21, 2021
9 min read
Designing an Organizational Structure for Your Startup
Learn how to create roles, levels, and job titles that can evolve as your startup grows.
April 27, 2021
8 min read
A Founder's Guide to Onboarding New Hires
Customize 30-, 60-, and 90-day plans for your startup’s new hires with these onboarding tips and tricks.
August 20, 2021
8 min read
Building Your Internal Communications OS
Improve your startup's communications operating system with daily stand-ups, monthly check-ins, quarterly goals, and more.
May 8, 2021
4 min read
