What's inside:
Overview
Defining omnichannel distribution
Expanding beyond DTC
Pros and cons of Amazon
Selling on Amazon
Distributing outside of Amazon
Case study: Madison Reed
Resources we love
Takeaways & next steps
The Importance of Omnichannel Distribution
Adam Domian
Adam is an EIR, working with M13's portcos to craft and navigate go-to-market strategies and accelerate growth. Previously, Adam held multiple roles at Unilever, S.C. Johnson and Target with a track record of success accelerating, expanding globally and turning around brands and businesses.
Lizzie Francis
As a partner and head of operations, Lizzie leads the Propulsion team that helps propel our founders’ businesses forward. She was previously the COO of sneaker marketplace GOAT Group, CMO of Gilt Groupe, and founding partner of Brilliant Ventures.
Casper: once valued at $1.1 billion. Allbirds: valued at $1.7 billion. Warby Parker: now valued at $3 billion. Direct-to-consumer brands have benefited from massive valuations and profit margins over the past decade.
The direct-to-consumer distribution model appeals for a few reasons. Almost 40% of digital consumers visit a brand’s website prior to making an offline purchase. DTC provides brands with deep and valuable customer insights. And DTC eliminates many of the supply chain costs that can weigh down profit margins.
However, brands that operate solely as DTC distributors are limiting their growth potential. “Ninety-eight percent of DTC brands are out of business—they just don’t know it yet,” Gary Vaynerchuk, founder and CEO of VaynerMedia told Harvard Business Review in March 2020. Distribution to other retail partners leads to broader consumer awareness and sales. While this paradigm is shifting rapidly with the pandemic, 87% of all consumer spending in the U.S. still takes place offline.
This guide will take you through the basics of expanding your DTC brand into new digital platforms and physical retail spaces, giving you a more complete understanding of omnichannel distribution. We’ll walk you through the process of deciding when and where to expand your distribution, as well as focus specifically on the pros and cons of selling via Amazon.
Inside, we will cover:
1
Defining omnichannel distribution
2
Expanding beyond DTC
3
Pros and cons of Amazon
4
Selling on Amazon
5
Distributing outside of Amazon
6
Case study: Madison Reed
7
Resources we love
8
Takeaways & next steps
What's inside:
Overview
Defining omnichannel distribution
Expanding beyond DTC
Pros and cons of Amazon
Selling on Amazon
Distributing outside of Amazon
Case study: Madison Reed
Resources we love
Takeaways & next steps
Casper: once valued at $1.1 billion. Allbirds: valued at $1.7 billion. Warby Parker: now valued at $3 billion. Direct-to-consumer brands have benefited from massive valuations and profit margins over the past decade.
The direct-to-consumer distribution model appeals for a few reasons. Almost 40% of digital consumers visit a brand’s website prior to making an offline purchase. DTC provides brands with deep and valuable customer insights. And DTC eliminates many of the supply chain costs that can weigh down profit margins.
However, brands that operate solely as DTC distributors are limiting their growth potential. “Ninety-eight percent of DTC brands are out of business—they just don’t know it yet,” Gary Vaynerchuk, founder and CEO of VaynerMedia told Harvard Business Review in March 2020. Distribution to other retail partners leads to broader consumer awareness and sales. While this paradigm is shifting rapidly with the pandemic, 87% of all consumer spending in the U.S. still takes place offline.
This guide will take you through the basics of expanding your DTC brand into new digital platforms and physical retail spaces, giving you a more complete understanding of omnichannel distribution. We’ll walk you through the process of deciding when and where to expand your distribution, as well as focus specifically on the pros and cons of selling via Amazon.
Inside, we will cover:
1
Defining omnichannel distribution
2
Expanding beyond DTC
3
Pros and cons of Amazon
4
Selling on Amazon
5
Distributing outside of Amazon
6
Case study: Madison Reed
7
Resources we love
8
Takeaways & next steps
