Founder resources

Lay your hands on proven startup tips, tools, and templates so you don’t have to recreate the wheel, you just have to roll it in the direction you want to go.

Measuring what matters

Drive better decisions by knowing which metrics to monitor—and act on.

How to Transform Your E-commerce Data into Business Metrics

Use these SQL templates and resources to accelerate your first major data warehouse project.

May 27, 2022

9 min read

Creating a Data Strategy to Drive Better Decision-Making

A tactical approach can help you understand why you’re collecting data—and what you’ll use it for.

May 4, 2021

7 min read

How to Evolve Your Startup's Data Strategy and Identify Critical Metrics

Avoid these common reporting mistakes that can affect your most important metrics.

May 26, 2022

6 min read

How to Improve Your Startup’s Weekly Marketing Report

Simplify your weekly reporting with this customizable dashboard template for paid marketing campaigns.

October 29, 2021

9 min read

Using Data to Inform Key Business Decisions During Crises

Dig into the habits of super users, get to know individual customers, and more.

April 28, 2021

2 min read

Sales Forecasting Process: Choosing a Forecasting Technique

Here’s why picking the right sales forecasting model matters for your startup.

February 1, 2021

5 min read