What's inside:
Overview
What's the role of a PR firm?
When is the right time to seek media attention?
What are common PR mistakes by early-stage founders?
When to Hire a Public Relations Agency for Your Startup
Christine Choi
A partner and head of brand/communications, Christine worked with Sir Richard Branson to launch Virgin Group’s North American portfolio and was the first head of communications for Virgin Galactic/Virgin Orbit/The Spaceship Company. She serves on the boards of KIPP NJ and Virgin Unite US.
When you’re building awareness about your company, it’s helpful to first map out the company story and what editorial content you want to share with the world. That requires a regular cadence of news and stories that you produce and promote on your owned channels. From there, pick out a few timely pieces of news that you can use to pitch the press.
But how do you know if your startup is prepared for the spotlight?
In this guide, we’ll answer top questions, including:
1
What's the role of a PR firm?
2
When is the right time to seek media attention?
3
What are common PR mistakes by early-stage startup founders?
What's inside:
Overview
What's the role of a PR firm?
When is the right time to seek media attention?
What are common PR mistakes by early-stage founders?
When you’re building awareness about your company, it’s helpful to first map out the company story and what editorial content you want to share with the world. That requires a regular cadence of news and stories that you produce and promote on your owned channels. From there, pick out a few timely pieces of news that you can use to pitch the press.
But how do you know if your startup is prepared for the spotlight?
In this guide, we’ll answer top questions, including:
1
What's the role of a PR firm?
2
When is the right time to seek media attention?
3
What are common PR mistakes by early-stage startup founders?
