Life is too short for a*holes.

Christine Choi

Christine Choi


A partner and head of brand/communications, Christine worked with Sir Richard Branson to launch Virgin Group’s North American portfolio and was the first head of communications for Virgin Galactic/Virgin Orbit/The Spaceship Company. She serves on the boards of KIPP NJ and Virgin Unite US.

Area of expertise


Recently Published

Breaking taboos to open access to health

Highlights from a conversation about difficult topics in health.

June 23, 2022

2 min read

When to Hire a Public Relations Agency for Your Startup

​​Is your startup ready for all that media attention? Here are the telltale signs to track.

September 8, 2021

5 min read

Adam Grant: Why Startup Founders Should Normalize Asking for Help

The bestselling author of “Think Again” explains why psychological safety is critical at startups.

February 26, 2021

3 min read